When Your Story Isn’t Told Well, You Lose More Than Just Attention.

Every stunning detail: the perfect finishes, the ideal light, the structural genius.   They all deserve to be showcased.
But without a strategic media partner:

• Your projects can look like everyone else’s online.

• Referrals don’t convert as easily because there’s no emotional connection.

• The full scope of your expertise goes unseen by the high-net-worth clients you serve best.

In short, mediocre presentation limits exceptional work.

Why Partner with Reinvent Studio? 

• Experience That Delivers: Our team has worked with some of Southwest Florida’s top builders, designers, and real estate professionals.

• Cinematic Precision: Every frame, angle, and word is crafted to reflect the quality of your work.

• Strategic Impact: We merge creative excellence with marketing insight to help your brand grow, not just look beautiful.

1. Discovery: We learn your goals and your audience.

2. Production: We plan and shoot on-site 

3. Delivery: We deliver ready-to-use content for web, and social

4. Amplify Online: Optional strategy support for Instagram, Facebook, and YouTube. 

Analytics and Optimization – KGT Builders Digital Audit

Scope: Website, Instagram, Facebook, and overall lead-generation potential.

KGT Builders has a strong foundation. Their digital presence clearly shows high-end work in custom homes and remodeling across Naples and Southwest Florida. The visual proof of quality is there, which is critical for a construction and design-build brand.

Right now, though, their channels behave more like a portfolio and less like a performance-driven marketing system. The opportunity is to convert this visual credibility into a predictable inbound pipeline and a more distinctive brand story in the Naples market.

1. Current Digital Presence Snapshot

Channels reviewed:

• Website: kgtremodeling.com (KGT Remodeling / KGT Builders)  

• Instagram: @kgtbuilders 

•  Facebook: KGT Builders – Naples, FL  

Positioning:
KGT is positioned as an award-winning, design-build firm focused on custom new homes, high-end remodels, in Naples and surrounding areas. 

Core strengths across channels:

• Consistent branding (name, service area, phone, design-build language). 

• High-quality visuals of completed kitchens, bathrooms, living spaces, and full projects. 

• Strong proof elements: awards, associations, testimonials, and a clearly articulated process (Dream → Design → Build).

• The main gap: turning this credibility and content into a structured system for traffic, engagement, and qualified lead capture.

2. Instagram Audit @kgtbuilders Strengths

1. Visual Proof of Quality
   The feed and Reels communicate luxury, detail, and craftsmanship. Projects in Naples communities are showcased with high production value and strong styling. 

2. Process and Experience Hints
   Reels show walkthroughs, demos, and “step inside with us” content guided by a design consultant (Ally), which is exactly the right direction for building trust and humanizing the brand. 

3. Clear Niche
   The account speaks clearly to luxury homeowners and high-end remodeling / new build clients in Naples and Southwest Florida.

Areas for Improvement

2.1 Brand Story and Bio Optimization

Current situation:

• The bio communicates the category but does not fully articulate their unique value or the client experience.

• Link/CTA can be more conversion-oriented, for example, driving to a “Start Your Project” page rather than just a generic homepage.

Recommendations:

• Refine Bio Structure:

  • Who they are: “Award-winning design-build firm in Naples, FL.”

  • What they do: “Custom homes and luxury remodels.”

  • Why it matters: “Guided, stress-free process from concept to execution.”

  • CTA: Clearer Call to Action “Start your project consultation"

• Highlight Differentiators:

  • Mention the “Dream • Design • Build” process and client portal in the bio or early Story Highlights to set them apart. 

• Story Highlights Strategy:
  Create Highlights that function as a mini-website:

  • “Our Work” – Finished projects, before/after carousels.

  • “Process” – Short clips of Dream, Design, and Build phases.

  • “Model Home” –  walkthroughs featuring team members. 

  • “Testimonials” – Screenshots and video reviews pulled from Facebook/website. 

  • “Start Here” – How to contact, what to expect, service areas.

2.2 Content Strategy and Storytelling

Current state:

• Strong focus on polished results.

• Less emphasis on the journey, team history, decisions, and problem-solving behind each project.

Recommendation: Implement a Content Pillar System tailored to KGT.

Pillar 1 –  (Inspire)
Focus: Finished spaces, hero shots, before/after.
Goal: Position KGT as the go-to luxury design-build firm in Naples.

Execution:

• Carousels telling the story of a single space from “original condition” to “final reveal”.

• Captions that describe client goals, constraints, and how KGT solved them.

Pillar 2 – (Educate and Build Trust)
Focus: Process, technical decisions, risk mitigation.

Execution ideas:

• Reels: “What we look for in a Naples condo remodel before demo”

• Short educational clips: waterproofing, structural considerations, working with building codes, and HOAs in high-rise and coastal environments.

• “Design Consultant Tips” series: materials, layouts, lighting for Southwest Florida homes. 

Pillar 3 – (Connect)
Focus: Team, culture, client experience.

Execution ideas:

• “Meet your team” introductions for key roles (owner, project manager, design consultant, lead carpenter). KGT style.

• Client testimonial clips at project handoff.

• Behind-the-scenes moments from job walks, selection appointments, or on-site walkthroughs, office.

2.3 Engagement and Community Building

Current state:

• Engagement appears focused on posting content rather than a two-way conversation.

• There is an opportunity to build a more active local community around the brand.

Recommendations:

• Daily micro-engagement: Comment thoughtfully on posts from Naples realtors, designers, architects, and local lifestyle accounts.

• Caption prompts: Ask questions that invite responses, such as “Would you choose this waterfall island or a two-tier option for your kitchen?”

• Story tools: Use polls, sliders, and Q&A to gather input on finishes, layouts, and project types. This not only boosts engagement but also provides market insight.

3. Website and SEO Audit 

Strengths:

• Clear navigation and strong structure: services, process, portfolio, testimonials, blog, and contact are all present. 

• Clear articulation of process (Dream → Design → Build), plus supporting trust elements like the Five-Point Promise and client portal. 

• Testimonials are strong, detailed, and align with the high-touch, high-trust nature of your offers. 

Gaps and opportunities:

1. SEO and Content

• The blog exists but does not appear to be leveraged as an active acquisition engine. Regular, search-optimized content around “Naples home remodeling”, “Pelican Bay condo remodel”, “custom home builder Naples”, etc., can improve organic visibility. 

• Many portfolio pages could be further optimized with keyword-rich page titles, meta descriptions, and descriptive alt text for images.

2. Lead Capture and Funnel

• There is a strong “Let’s Talk” CTA, but no intermediate offers for visitors who are curious but not yet ready to book a consultation. 

Recommended enhancements:

• Add a downloadable guide, such as “Planning a Remodel in Naples: 7 Things to Know Before You Start”, gated behind an email form.

• Create tailored landing pages for specific campaigns (for example, “Pelican Bay Condo Remodels”, “Naples Kitchen Remodeling”) with focused CTAs.

• Integrate tracking (Meta Pixel) to tie traffic sources to inquiry forms and phone calls.

4. Facebook and Reputation

Facebook shows:

• consistent branding, and a mix of posts including testimonials, holiday greetings, and project highlights. Reputation:

• Strong written testimonials on the website; external reviews on platforms like GuildQuality, Houzz, and others also reflect high satisfaction with communication, design, and execution, alongside isolated negative experiences typical for the category. 

Recommendations:

• Systematize review generation at project close-out and direct satisfied clients preferentially to Google and Houzz.

• Repurpose review quotes as graphics and Reels content, and save them as a “Testimonials” Highlight and a section on the homepage. 

Others Build Homes.  When You Tell Your Story With Intention, You Also Build Legacy.

Our construction clients see measurable transformation:

• Increased client engagement and higher-value inquiries.

• Stronger referral networks driven by brand pride.

• A media library that continues to generate leads long after the project is finished.

We’ve helped leading firms in Southwest Florida elevate their visual presence, capturing homes, commercial builds, and signature projects that define their reputation.