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Get Ahead of the Game: Using AI to Create More Effective Marketing Videos

ai content creation video marketing May 01, 2023

If you're a small business owner, you know how challenging it can be to keep up with the ever-changing marketing landscape. However, with advancements in Artificial Intelligence (AI), you can now create more effective marketing videos in a more efficient manner. This article will explore how AI tools can help you achieve this goal and help your small business thrive.

Utilizing AI-Powered Video Editing Software

One of the most significant advantages of AI-powered video editing software is the time it saves. These tools can automatically select the most critical parts of your video and create a shorter version. This feature is particularly useful when creating videos for social media platforms such as Facebook, Instagram, or Twitter, where shorter videos tend to perform better.

My favorite AI-powered editing tool is Descript. This software is rapidly expanding its toolset and leveraging machine learning to make video editing faster and more accessible to non-technical video creators. For my business, I use it as a starting point and then finish my videos using Final Cut Pro, which I consider the most modern and capable editing software.

Moreover, AI-powered video editing software can also help you improve your audio quality. Final Cut Pro uses the same machine learning engine that powers the microphone in your Apple iPhone to identify a human voice and cancel out any noise that interferes with the clarity of that voice. It's a one-button click that magically cleans up a noisy audio track. Other software, like Adobe Premiere Pro, has scrambled to include similar tools with arguably less effectiveness.

Leveraging AI-Powered Voiceover and Captioning Software

In addition to visual appeal, audio quality is another critical aspect of creating effective marketing videos. AI-powered voiceover software can help you produce professional-quality voiceovers quickly and easily. These tools can mimic human-like voices and have an extensive range of accents and languages to choose from, making it easy to cater to your target audience's needs.

Captioning is another essential feature of video marketing. AI-powered captioning software can automatically transcribe your videos and add captions. This feature is particularly useful when targeting viewers who are deaf or hard of hearing, as well as for viewers who watch videos without sound.

I am also using Decript for the captioning of my video content. Despite the impressive capacity of machine-learning captioning software, it still falls short of perfection, with the best AI being only 96% precise in converting audio tracks to text. While this rate may appear high, the additional 4% can greatly enhance one's perception as a skilled content creator.

Using AI-Powered Video Analytics Tools

Knowing how your video performs is crucial to creating more effective marketing videos. AI-powered video analytics tools can help you understand your video's reach, engagement, and impact. These tools can provide insights into your video's most engaging parts and where viewers tend to drop off. As a result, you can make data-driven decisions to optimize your videos and improve their performance.

Take Advantage of AI-Generated Content

Finally, AI-generated content can help you create more marketing videos in less time. These tools use natural language processing and machine learning algorithms to generate text-based content, including scripts, product descriptions, and social media posts. This feature can save you time and resources, allowing you to focus on other aspects of your business.


In conclusion, AI tools can help you create more effective marketing videos for your small business. From video editing to voiceover and captioning, video analytics to AI-generated content, these tools can help you save time and improve your video's visual and audio appeal, reach, and engagement. By leveraging these AI-powered tools, you can stay ahead of the competition and make your small business stand out in today's digital landscape.

If you're interested in learning more about how AI tools can streamline your video production and post-production processes, don't hesitate to reach out to us. When you're ready to partner with a company that can help you manage and implement your video marketing strategy effectively, we'd love to discuss your options with you.


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